It’s no surprise the world has been going through some major changes, especially as it relates to a person’s career; not only has the corporate world changed from what it used to be, but social media has also played a large role in a person’s career trajectory. Let’s compare traditional career advice, with what social media can do, and how anyone can use this information to their advantage.
Traditional career advice is to start at the bottom of a company, and work your way up the corporate ladder. Putting your nose to the grindstone, doing more than what is asked of you, and working late hours, will hopefully get you noticed by your superiors, which will get you promoted. These days, the corporate advice is shifting. It is often advised to switch careers every 2-3 years in order to increase your salary and/or standing within a company. Many longstanding employees, older, more experienced, and with higher salaries, are let go, to make way for the younger, cheaper, and more inexperienced employees. To sum up, the lack of benefits and lower salaries from many companies are making employees less loyal- or, you could say, the lack of loyalty from employees are making companies give lower salaries and less benefits (a bit of a “chicken and the egg scenario”).
The rise of legitimate careers stemming from social media, has created an influx of wannabe influencers. With social media, you have more freedom to choose how you serve people, and you can help millions of people with a single upload. Compared to serving only your higher-ups within a company, you can create more of an impact through social media. Social media allows people to create an unlimited amount of career paths- from recipe developer, to gaming reviewer, to guided meditations, and allows a person to take the reigns of the value they contribute to society, especially as corporate careers have become less stable. Your social media presence can also assist your more traditional career- many people have transitioned from YouTube/ Instagram stars to advertising agency owner (Gary Vaynerchuk), singer (Justin Bieber), or even allow you to create your own fashion labels (Chiara Ferragni). In my own experience, corporate recruiters have told me that they love my vegan outreach- in a sea of candidates, having something they relate with has made me a more interesting candidate for them to pursue. With social media becoming more legitimate, and corporate careers becoming more flimsy, there has been a shift to “put yourself out there” on social media, because there is “nothing to lose.”
So, with both being risky, what’s a person to do? Of course, a corporate career is often required for many people to pay the bills! But I am a huge proponent for anyone- successful corporate career, or able to live with help from a spouse or parent- to become involved with the social media world. Not only can you choose exactly how you want to serve the world, doing whatever your passionate about, but you can also reach so many more people! Maybe someone wants to know what it’s like being a lawyer in Miami. Maybe someone wants to know what it’s like to be a doctor in Beverly Hills. Maybe you’re a farmer/ videogamer. The truth is, there is a lot more opportunity when you take the reigns to build your skills, and promote your work, as opposed to being dependent on other people to promote you, or notice your work.
If you have to wait for someone to let you up a rung on the corporate ladder, or you can try to climb it in a more fun way on your own, why wouldn’t you try to make it on your own?